We’re excited to share that we are backing Smeetz, the leading data-driven ticketing and dynamic pricing software for attractions and cultural venues.

NewOak co-leads the $4.1m Series A round with Privilège Ventures . The company's investors also include DAA Capital Partners, Akiden Ventures, and prominent angels from Swiss ICT Investor Club (SICTIC) and Business Angels Switzerland.

Attractions and cultural venues struggle to modernize their sales & marketing engines and lack experience in revenue management.

Smeetz’s powerful software allows them to launch products faster and capture additional revenue by selling more than just tickets - automated pricing strategies, increasing attendance, optimizing occupancy, cross-sell memberships, dynamic packages, merchandising, and much more from an all-in-one solution.

The company has seen accelerated growth, now serving over 110 clients in more than 6 countries. Looking forward to growing to much greater heights!

Congrats to Alexandre Martin, Morgan Siffert, Liza Tripet and the team at Smeetz from Gregory Armstrong, Davide Verda and all of us at NewOak!

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